The Story of a Brand

Boyfriend - Where Customers Fuel Product Innovation

Jan 29, 2020

In Part 2 of this special feature, Melody Darlene Hernandez, Chief Brand Officer of Boyfriend, continues sharing the insides story of this leading unisex fragrance brand started and founded by actress Kate Walsh.

In Part 2 of this episode, Melody discusses Why building trust with consumers is so important, How...

Boyfriend - A Fragrance for All Genders

Jan 25, 2020

In this special feature, we interview Melody Darlene Hernandez, Chief Brand Officer of Boyfriend, a leading unisex fragrance brand started and founded by actress Kate Walsh.

In Part 1 of this episode, Melody discusses How the brand started from a breakup, How Kate Walsh was looking for a blend of a masculine...

Rhone - People Want Brands to be Human

Jan 22, 2020

In Part 2 of this feature, Nate Checketts, CEO & Co-Founder of Rhone, continues sharing the inside story of this amazing performance and highly technical activewear brand.

In Part 2 of this episode, Nate discusses Why being a parent makes you more efficient, Why it's easier today to build a direct relationship...

Rhone - Why Ignorance is an Entrepreneurs Best Friend (at times)

Jan 22, 2020

While working for the NFL (which would be a dream job for most) Nate Checketts, CEO & Co-Founder of Rhone, saw an opportunity. He noticed that almost all of the innovation that was happening in activewear space was happening on the women's side of the business. So after a discussion with his co-founder and...

Calista - Loving What You Do Can Be Contagious

Jan 17, 2020

In Part 2 of this feature, Maria McCool, CEO & Co-Founder of Calista Tools, continues sharing her amazing entrepreneurial journey in creating one of the leading hair care beauty brands.

In Part 2, Maria discusses Why money didn't factor in her decision to be entrepreneur, Why you need to shake up your...