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The Story of a Brand

May 26, 2022

This episode is brought to you by Ordergroove.

 

When you have a story to tell, you have the show things behind the scenes, says Anthony Ciavirella, co-founder of Manmade, a men's essentials brand.

 

To that end, much of the development process at Manmade was documented via social media.

 

"All these little things that...


May 26, 2022

This episode is brought to you by Ordergroove.

 

The folks at Manmade aren't fashionistas - they just know the essential needs of their male customers, says Anthony Ciavirella, co-founder of Manmade.

 

Right now, that comes in the form of boxer briefs and low-cut socks - simple but relatable, Anthony says.

 

"We're not...


May 25, 2022

This episode is brought to you by Sendlane.

 

The ideal for selling tins of fish-based meals came during a visit to Portugal and its sardine canneries, says Henry Lovejoy, Owner and Co-founder of Freshé Meals.

 

"Portugal is not that big, but we took 11 days and drove 2,000 miles, so we zigzagged the country about the...


May 25, 2022

This episode is brought to you by Sendlane.

 

Providing a high-quality and fresh seafood meal in a tin for consumption at home - that's the goal of Freshé Meals, says owner and co-founder Henry Lovejoy.

 

"The majority of Americans eat their seafood when they're out," Henry says. "There is a fear factor in the U.S....


May 24, 2022

This episode is brought to you by Yotpo.

 

"Everybody's kombucha is a little bit different," says Jeff Weaber, Founder and CEO of Aqua ViTea, but essentially the product is made from just four ingredients - water, a yeast/bacteria culture, tea, and sugar.

 

Though it might sound similar to manufacturing a beer or...