Preview Mode Links will not work in preview mode

The Story of a Brand


Sep 30, 2021

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

 

“To take the time to invest in ourselves, that's the lesson Adam learned in the pandemic.” In the second half, Adam Bridegan, Co-Founder of Made In, former CMO of Rhone, and Founder of Gaylord says that Covid was a blessing in disguise.

Covid made him think about what he wanted from life, and he even read Dale Carnegie’s “How to Start Living and Stop Worrying.” Implementing a strategy from the book called “stop-loss control” was a light bulb moment for him.

After leaving Rhone, Adam wanted to do things he was not making time for before. So, he went to North Carolina, where he grew up, and met friends he had not seen in years. He helped and gave free advice to entrepreneurs. Eventually, he realized that he wanted a change; he wanted to use his experience and expertise to help other entrepreneurs in their journey. This has turned into his latest endeavor, the formation of Gaylord.

He talks about:

* How Covid was a blessing
* His light bulb moment
* Lesson from pandemic
* What was he thinking
* How to see the positives of this experience

Join Ramon Vela and Adam Bridegan as they break down the inside story on The Story of a Brand.

For more on Gaylord, visit: Gaylord

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out fenixcommerce.com.

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to ecocart.io/sob