Nov 24, 2024
In today’s episode of The Story of a Brand Show, I had the pleasure of chatting with Lisa King, the trailblazing founder behind AF Drinks.
Lisa’s journey is as inspiring as it is impactful—from launching
Eat My Lunch, a social enterprise that addressed child poverty in
New Zealand, to creating a globally recognized alcohol-free
beverage brand. With a clear mission to normalize mindful drinking,
Lisa is reshaping how we celebrate, socialize, and live healthier
lives. Her story is a testament to the power of purpose-driven
business.
Here are some highlights from our conversation:
* From Social Impact to Innovation: How Lisa transitioned from Eat
My Lunch to leading the alcohol-free revolution with AF Drinks.
* The Power of Purpose: Creating businesses with missions that
change lives and solve real-world problems.
* Challenging Alcohol Culture: Why Lisa is passionate about making
alcohol-free living fun, aspirational, and inclusive.
* The Role of Afterglow: AF Drinks’ unique ingredient that
replicates the warmth and ritual of alcohol.
* Lessons for Entrepreneurs: Insights on building mission-driven
brands that blend profit and purpose.
Join us in listening to this inspiring episode as Lisa shares her
journey of resilience, innovation, and transforming social
norms—one drink at a time! 🎧
For more on AF Drinks, visit https://us.af-drinks.com/
If you enjoyed this episode, please leave The Story
of a Brand Show a rating and review.
Plus, don’t forget to follow us on
Spotify and
Apple.
Your support helps us bring you more content like this!
*
Today’s Sponsors:
Compass Rose
Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer
lifetime value, expand into the US market, create an omnipresent
omnichannel footprint, optimize customer journeys, build brand
communities, and more. Visit the link above to learn
more.
Augmentum Media
- Influencer Marketing for Consumer Brands:
https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like
Xtendlife, Nourished, and Hunter & Gather share? They all outsource
their influencer marketing to the experts at Augmentum. Augmentum
is offering "The Story of a Brand Show" listeners a 30-minute
consulting session AND a personalized influencer strategy plan
built by their experts for you to implement either with them or
in-house. Visit the link above to learn more.