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The Story of a Brand


Sep 19, 2019

In this special episode, we interview serial DTC entrepreneur, Alex Brown, Founder of Ecommerce RockStars and past Co-Founder of The Beard Club (formerly Dollar Beard Club). 

 
In part 1 of this episode, Ramon Vela and Alex Brown discuss: 1) How Alex started in Crowdfunding, 2) How he started CoolBox and then Beard Club, 3) Why Drop Ship businesses are not feasible long-term and why the next correction will clean them out, 4) Why the fundamentals of business online are the same as offline, 5) How to start a DTC brand, 6) How you can build a brand that serves people and not just sells products, 7) How to create a story that resonates with people, 8) Why companies with a social aspect outperform those that don't (long run), 9) What are the stumbling blocks of building your brand. 

Join us as we interview Alex Brown in Part 1 of this episode and hear him share the inside story of the building of a brand. 

For more on Ecommerce RockStars visit: https://ecommercerockstars.co/
 
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