Mar 14, 2024
This episode is brought to you by Compass Rose and SARAL - The Influencer OS for Brands
In this episode, we interview Andy
Hunter, Founder and CEO of BookShop.org. Bookshop
is an online bookstore that aims to financially support local,
independent bookstores.
Bookshop is also a BCorp - a corporation dedicated to the public
good. By design, they give away over 80% of their profit margin to
stores and affiliates of stores: publications, authors, and others
who make up the thriving, inspirational culture around books!
Below are the key takeaways from our conversation:
* Andy’s passion for helping local bookstores thrive in the digital
age through Bookshop.org.
* He discussed how he struggled to secure investment and the need
for champions like Morgan Entrekin who believe in an entrepreneur’s
vision and abilities.
* The importance of merging different disciplines and skills to
create unique and impactful work in the business world.
* A discussion on how artificial intelligence might reshape the job
market and the ever-growing importance of critical thinking
skills.
* The struggle for small businesses to survive in the shadow of
giants like Amazon and the detrimental effects of anti-competitive
practices.
* Overcoming the challenges of limited budgets and the
ever-changing social media landscape to reach customers
effectively.
* How Bookshop.org’s model of connecting customers to local
bookstores and handling logistics has led to profitability that
supports the community.
* The platform’s expansion through organic growth, media attention,
and the power of storytelling.
* The call for conscious consumerism that prioritizes community and
local businesses.
* Supporting local businesses as an act of community-building and
resistance against market monopolies is important.
* Encouragement for listeners to choose platforms that align with
their values, like Bookshop.org.
Call to Action:
* Visit Bookshop.org to support
your local bookstore.
* Share the episode with friends and family to spread awareness
about the importance of local bookstores.
* Join the conversation on social media using
#SupportLocalBookstores.
Join Ramon
Vela and Andy Hunter as we break down the inside story of Tonal
on The Story of a
Brand.
For more on BookShop.org, visit: https://bookshop.org/
Remember to follow the show for more conversations with leaders
shaping the future of business and wellness.
*
Today’s Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/
Compass Rose works with founders and executive teams to help
identify issues and opportunities and work with you to
operationalize the brand so you can grow and scale profitably,
raise funds, innovate, and more. Visit for more
information.
SARAL - The Influencer OS for Brands:
http://storybrandoffer.com/
Claim an "exclusive onboarding" offer for the listeners of The
Story of a Brand Show. The Saral Team will work directly with you
and offer weekly check-ins and 1:1 consulting until you succeed.
Visit using our unique link.