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The Story of a Brand

Apr 27, 2021

**This episode is brought to you by ATTN Agency, Forum Brands, and Repeat**


Not just any ordinary sticker but textured sensory adhesives- that's what Calm Strips delivers to its customers. In the first part of this feature, we have Michael Malkin - founder of Calm Strips, a brand that helps you reduce fidgeting, regulate restless energy, and increase focus.

Michael worked at Apple for 13 years, but he left in 2020. He wanted to start something of his own, so he decided to launch his own brand. Today he will tell the story behind the brand.

From composing a comic book to running a cookie business, Michael shares his experiences.

In part 1, we addressed these topics: The support he is grateful for; Overview of the brand; Where he was before; Why he started this company; His experience with Apple; Story of his comic book and cookie business; What he did before launching Calm Strips; What reactions they received during the pandemic; and so much more.

Join Ramon Vela and Michael as they break down the inside story on The Story of a Brand.

For more on Calm Strips, visit:



ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:


This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at to schedule a 30-minute call.


This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit