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The Story of a Brand


Oct 8, 2024

In today’s episode, Ramon Vela interviews Seth Casden, Co-founder and CEO of Celliant and Hologenix, LLC, the makers of Celliant. Seth's journey involves perseverance, innovation, and an unwavering belief in his vision. 


We dive deep into the fascinating world of infrared-emitting textiles and explore how this technology can enhance performance, recovery, and even improve sleep. 


In this episode, Seth and I discuss not only the groundbreaking science behind Celliant's technology, but he opens up about the challenges of building a new market and the lessons learned from over 20 years of commitment to making a difference.


Whether you're interested in how infrared works, are curious about what it takes to stay motivated for over two decades, or just want to hear about an inspiring founder's journey, you won't want to miss this one.


Key Moments:


* Seth shares a powerful story of resilience when Celliant almost had to close its doors in 2015 and how an investor's belief helped them continue.


* A deep dive into the science of infrared-emitting textiles and how they enhance circulation, energy levels, and recovery.


* The importance of staying committed and the mindset required for pushing through tough times as an entrepreneur.


* Seth's thoughts on balancing family life while pursuing a high-risk entrepreneurial venture.


* How Celliant focused on partnerships with leading brands rather than creating its own consumer brand.


Join us as we explore Seth's journey, the technology that powers Celliant, and the lessons that apply to anyone striving to make an impact. Listen in and let Seth's story inspire you to keep pushing, no matter the obstacles!


For more on Celliant, visit: https://celliant.com/


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Today’s Sponsors:


Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/


Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  


Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story


Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.