May 28, 2024
In this episode of "The Story of a Brand," host Ramon Vela interviews Maria Covarrubias, Founder and Culinary Magician of Cien Chiles.
Maria shares her inspiring journey from Guadalajara to becoming an
entrepreneur, emphasizing her passion, resilience, and dedication.
She discusses the pivotal role of gratitude in her life,
highlighting a supportive Whole
Foods cashier who believed in her vision.
Maria delves into the challenges and triumphs of building Cien
Chiles, emphasizing the importance of non-GMO certification for
consumer trust. She describes the creation of her sauces, inspired
by family recipes and crafted with wholesome ingredients to
complement meals without overpowering them. She offers practical
tips for using her sauces in various dishes.
Maria's commitment shines through as she talks about running Cien
Chiles with her husband, successfully placing their products in
over 200 retailers. She advises aspiring entrepreneurs on patience,
steady growth, and building the right partnerships. Visit
cienchiles.com for recipes and follow them on social media for
updates. This episode celebrates vision, gratitude, and sharing
authentic flavors.
For more on Cien Chiles, visit: https://cienchiles.com/
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