Aug 13, 2024
In this episode of The Story of a Brand Show, I interview Kerry O’Brien, CEO, Founder, Head Designer, and the visionary behind Commando.
Kerry shared her journey from working in corporate communications
to revolutionizing the intimate apparel industry with her
innovative approach to fabrics and design. We discussed how her
Vermont roots and entrepreneurial spirit shaped her path, leading
her to create a brand that prioritizes comfort, confidence, and
quality above all.
In this interview, she opens up about the challenges she faced in
bringing Commando
to life, including the early struggles of introducing her ideas to
the market and the bold decisions that helped the brand grow into a
beloved name in fashion.
Key Moments in the Podcast:
- Kerry shares how her Vermont upbringing and corporate background
influenced the creation of Commando.
- The pivotal moment when she decided to leave her corporate job
after September 11th to pursue her passion for fashion.
- The innovative approach to fabrics that sets Commando apart in the
intimate apparel industry.
- The challenges of launching a brand in a highly competitive
market and how she overcame them.
- Kerry’s advice for entrepreneurs: the importance of asking for
help and staying true to your vision.
Join me, Ramon
Vela, and Kerry O’Brien as she shares her entrepreneurial
journey, offering lessons and inspiration to anyone looking to
turn their passion into a successful business.
Don’t miss out on this fascinating conversation!
For more on Commando, visit: https://www.wearcommando.com/
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Today’s Sponsors:
Compass Rose
Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
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