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The Story of a Brand

Oct 24, 2019

For Annie Jackson, Co-Founder & COO of Credo Beauty, clean beauty is not just a product; it's about a lifestyle, a belief, it's emotional. It's taking this experience and combining it with ingredients that are good for you that are at the heart of what connects Credo with their customers. This connection is also why Credo feels so strongly about their responsibility within the industry, especially with ingredients. This responsibility comes in the form of their "Clean Beauty Standard," which is more than a roadmap for sustainable sourcing. It's a call for transparency in products that customers trust to be good for them. 

In part 1 of this episode, Annie shares her passion for clean beauty and Credo, including: How Credo defines Clean Beauty, Why having a physical store was vital to them, Why it's important to listen to customers and watch them interact with products first hand, Why "Fragrance" is their least favorite word and why, Why physical retail is not for everyone, and How their "Mission in Action" events allow them to tackle and discuss significant, sometimes controversial, topics and much, much more. 


Join us while Ramon Vela interviews Annie Jackson in Part 1 of this episode and hear her share the inside story of a brand.


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