Mar 29, 2024
This episode is brought to you by Compass Rose and SARAL - The Influencer OS for Brands.
In this episode, Ramon Vela delves into
the fascinating world of entrepreneurship and business
revitalization with Cara Barde, the CEO
and Owner of Crow Canyon
Home.
Join us as we unpack Cara’s inspiring journey and explore the
strategies that transformed a struggling company into a thriving
enterprise.
Crow Canyon Home offers the largest selection of enamelware items,
colors, and patterns in the U.S. – timeless good looks and enduring
quality, which are true classics for collectors and homemakers
alike.
Key Points Discussed:
* Cara Barde’s background and the pivotal role her father played in
shaping her business acumen.
* How Cara transitioned from the dotcom industry to purchasing an
existing business, recognizing the potential in acquiring a company
from retiring owners.
* The critical importance of seller financing and conducting a
comprehensive due diligence process before making an
acquisition.
* Cara’s love for the creative aspects of the housewares industry
and her vision for merging two businesses into one.
* Strategies Cara employed to modernize the business image, upgrade
technology, and improve operations.
* Insights into Cara’s approach to due diligence and negotiation,
with a focus on financial analysis, customer diversity, and the
value of strong partner relationships.
* How Cara tapped into the revitalization of enamelware, securing
significant orders from major retailers and collaborating with
iconic brands.
* A glimpse into Crow Canyon Home’s success as a remote company,
including an executive living van life in Mexico.
* The strong brand and product range of Crow Canyon Home, and a
sneak peek at upcoming product launches and sales strategies.
* How she shifted marketing tactics from traditional wholesale and
trade shows to modern approaches like social media and influencer
partnerships.
* Leveraging user-generated content to appeal to different
demographics, from Gen X to millennials.
* Cara Barde reiterates the enduring charm of enamelware, its
sustainable aspects, and the balance of staying on-trend while
offering timeless styles.
* Crow Canyon Home’s products, such as its non-breakable dinnerware
and tumblers, are practical and durable, encouraging repeat
purchases.
* How enamelware stands the test of time against other materials
like glass and porcelain, maintaining its relevance in today’s
market.
And more…
Don’t miss this episode, filled with invaluable lessons for
aspiring entrepreneurs and seasoned business owners
alike.
Cara Barde’s journey is not just about the resurgence of a product
line but also a testament to the power of strategic thinking,
creative marketing, and the relentless pursuit of growth and
innovation.
For more on Crow Canyon Home, visit: https://crowcanyonhome.com/
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