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The Story of a Brand

Jun 7, 2019

In today's special episode, we bring you our interview with Bayou Bennett and Daniel Lir from Dream Team Directors, live at the Fashion Digital LA 2019. 

Listen as Ramon Vela interviews Bayou and Daniel as they share their advice for retail brands learned by working with a variety of people and companies such as Mark Ruffalo, Addidas, Oilogic, Urban Decay, and many others.

In this brief special episode, Bayou and Daniel share the story of building content for a brand. Including everything from Branding, the art of differentiation, How do you create perception, what questions you need to ask yourself, why consumers want to connect, advice such as "do a behind the scenes mini-documentary while doing your photo shoot" and finally why it's important to "unite around stories that matter". 

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