Jun 25, 2026
Most supplement brands start with a formula. Jason Dyer started with a philosophy.
Ramon Vela
sits down with Jason Dyer, Co-Founder
of Farmana,
for a deeply thoughtful conversation about twenty-two years of
experience in the health and wellness industry, a personal
transformation that changed everything, and a brand built on the
radical idea that real nutrition should begin where it always has:
the farm.
* Health is a verb, not an adjective. Jason's core belief, forged
through over two decades in the supplement industry, is that health
is something you continuously do, not something you have. That
insight is baked into every Farmana product and every decision the
brand makes.
* Farm to function. Farmana bridges the gap
between whole food nutrition and functional supplementation, taking
real, nutrient-dense ingredients from carefully vetted organic
farmers and preserving their goodness through a proprietary
freeze-drying process that keeps the food as close to its original
state as possible.
* The personal transformation behind the brand. Five years ago
Jason weighed 260 pounds. Not through radical change but through a
large quantity of small conscious choices, he found himself in the
best health of his life at 46. That lived experience is the real
origin story of
Farmana.
* The sea of compromise in the supplement aisle. With 25,000
products and 400 brands on typical health food store shelves,
consumers face more confusion than clarity. Farmana was built to
cut through that noise with formulations that don't compromise,
combining whole food nutrition with proven functional ingredients
in a single product.
* Patience over guilt. Jason's most powerful message for anyone on
a health journey: stop carrying the guilt of what you haven't done
and start taking one conscious step at a time. You didn't get here
overnight. You won't get out of it overnight either.
Join us in listening to this episode for a conversation that is as
much about mindset as it is about nutrition. Jason brings
twenty-two years of industry experience, a personal story of
transformation, and a genuine belief that better health is
available to everyone willing to take that one next step.
Visit: https://farmana.co/
If you enjoyed this episode, please leave The Story of a Brand Show a
rating and review.
Plus, don’t forget to follow us on
Apple and
Spotify.
Your support helps us bring you more content like this!
*
Today’s Sponsors:
Saral - The Influencer OS: https://www.getsaral.com/demo
SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.