Apr 9, 2024
This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands.
In this episode of “The Story of a Brand,” Ramon Vela delves into the compelling story of Jing Gao, Founder, CEO, and visionary behind the modern Chinese food brand Fly by Jing.
From the brand’s humble beginnings to its place on the shelves of
major retailers, Gao’s journey is a narrative of personal and
professional evolution, marked by leadership, innovation, and a
deep commitment to authenticity.
Join us as we explore:
Personal Growth and Leadership
Jing shares insights on personal growth, self-acceptance, and the
evolving role of a CEO in empowering and supporting the team,
emphasizing the importance of inner fulfillment and team
alignment.
Managing Team Dynamics
The discussion focuses on the challenges of managing a growing
team. It explores the shift in dynamics and structures as a company
expands and highlights the importance of adaptability and cultural
alignment.
Employee Growth and Company Culture
The conversation delves into the significance of supporting
employee self-actualization and holistic growth, emphasizing the
role of a company in fostering individual development and creating
a positive, inclusive culture.
Unveiling the Purpose Statement
Discover the purpose behind the brand’s creation and how it evolved
over the years, focusing on evolving culture through taste and
expanding consciousness.
Inspiration and Inception of the Company
Explore the founder’s journey from China to the US, identifying
gaps in the natural food market and misconceptions surrounding
Chinese cuisine, which led to the company's launch.
Validation and Growth
Learn how a successful Kickstarter campaign validated the demand
for the brand’s products, leading to scaling up operations and a
significant shift in the ethnic food landscape.
Measuring Success and Impact
Understand the metrics and markers of success for the brand,
including reshaping the grocery store's ethnic aisle, inspiring
other founders, and gaining recognition from retailers and
investors.
Future Vision and Expansion
Explore the brand’s aspirations to become a household name and a
ubiquitous condiment, aiming to evolve culture through taste
further and broaden its reach beyond Asian cuisine.
Exploring Culinary Diversity and Flavor
Sensations
Delve into the importance of diverse flavors and culinary
experiences, highlighting the role of sauces in enhancing
plant-based meals and exploring the uniqueness of different ethnic
cuisines.
Product Introduction and Recommendations
Introducing the brand’s flagship products and offering
recommendations for first-time customers, emphasizing flavor
balance, versatility, and the sensory experience the products
provide.
Join us as Jing Gao shares her inspirational journey with Fly by
Jing, offering valuable lessons on leadership, innovation, and the
power of staying true to one’s mission.
Whether you’re an aspiring entrepreneur, a food enthusiast, or
someone interested in personal and professional development
dynamics, this episode promises to be an enlightening exploration
of what it takes to build a brand that transcends boundaries and
challenges conventions.
For more on Fly By Jing, visit: https://flybyjing.com/
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Today’s Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/
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Founders and CEOs featured on The Story of a Brand Show and
listeners. The calendar is limited, so book your one-on-one call (a
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Claim an "exclusive onboarding" offer for the listeners of The
Story of a Brand Show. The Saral Team will work directly with you
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