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The Story of a Brand

Apr 16, 2024

This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands.

Welcome to today’s episode, in which Rose Hamilton, Founder of Compass Rose Ventures, discusses the fascinating journey of Franne Golde, Founder and CEO of Franne Golde and a former songwriter who danced her way into the fashion industry and established a thriving specialty retail brand. 

Franne Golde is a women's apparel brand that created the "Magic" Pants and other figure-flattering basics for the office or wherever life takes you.

She is a former songwriter who turned her love for fashion into a thriving business. 

In this interview, we explored:

- How her roots in music influenced her entrepreneurial path

- The accidental start of her fashion journey with a school boutique fundraiser and how it blossomed into a full-fledged clothing line.

- Discovering a unique fabric led to creating a game-changing pair of pants.

- Overcoming manufacturing hurdles with the help of personal connections.

- Franne’s belief in commitment and how the universe conspires to assist dedicated people.

- Her strategy in using online marketing, personal outreach, and referrals over traditional advertising.

- A serendipitous endorsement from Oprah Winfrey’s stylist, propelling her “magic pants” into the limelight.

- Addressing the challenges of balancing marketing expenses and adapting to market changes.

- The importance of in-person interactions and maintaining a personal touch within a converted recording studio space.

- And so much more...

For entrepreneurs and dreamers alike, Franne’s journey offers inspiration and practical insights into navigating the business world and successfully shifting from one career to another.

Additional Information:

For listeners who want to experience the comfort and style of Franne’s “magic pants” for themselves or to connect with her brand, visit:

Listens get 20% off their next full-priced order. Use promo code STORY.

Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! 

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Today’s Sponsors:

Compass Rose - Advisor for CPG Brands:

The Story of a Brand and Compass Rose offer “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.


SARAL  - The Influencer OS for Brands:

Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link.