Oct 30, 2021
**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**
“To create jewelry that feels unique to them,” that's the opportunity that Gemist offers to its consumers. In the second part, Madeline Fraser, CEO and Founder of Gemist, shares that being a woman in business is challenging.
The brand focuses on bridal jewelry, engagement rings, and bracelets because jewelry has stories to tell. It tries to give the best prices for the best quality pieces. Gemist is a flexible, fun, and vibrant experience. Customers can even work with designers and stylists to create custom pieces too.
Madeline mentions that they are continuing to listen to customers’ feedback and then innovating through technology. According to her, it's all about clarity, passion, joy as well as believing in your team.
She discusses:
* Managing emotions
* Their jewelry collection
* What Gemist offers
* Technology development
* Concept of customer experience
* Other industries
* Holiday boxes
Join Ramon Vela and Madeline Fraser as they break down the inside story on The Story of a Brand.
For more on Gemist, visit: https://www.gemist.co/
Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
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This episode is also brought to you by Fenix Commerce.
Folks, we all know delivery and shipping are a major pain.
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This episode is also brought to you by EcoCart.
EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.
And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.
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