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The Story of a Brand

Oct 30, 2021

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**


“Building technology to make something easier for consumers” have been Madeline's strength and career. Today we have Madeline Fraser, CEO and Founder of Gemist, the first platform that allows consumers to design jewelry online beautifully and easily.

Madeline graduated in Fine Arts from George Washington University. Her very first interior design company was ZOOM Interiors. Later she became obsessed with jewelry design which led her to Gemist. The jewelry industry is dominated mainly by family-owned businesses. She saw an opportunity after realizing only 10% of the jewelry industry is digital.

She has always been creative with a desire to do what she loves. Fail fast, fix fast, and learn fast have been stepping stones to her success. Feedback is important, while ego and letting fear takeover are problems.

She talked about:

* Gratefulness
* Overview of the brand
* Building a digital business
* Her background
* First companies
* Lessons learned

Join Ramon Vela and Madeline Fraser as they break down the inside story on The Story of a Brand.

For more on Gemist, visit:

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