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The Story of a Brand

Jun 20, 2019

In today's special episode, we bring you our interview with Jon Provisor, Owner & CTO of Guidance, live at the Fashion Digital LA 2019. 

Listen as Ramon Vela interviews Jon as he shares his advice for retail brands as they navigate the digital & e-commerce landscape. 

In this brief special episode, Jon shares the story of building an e-commerce brand. Including everything from how they worked with K-Swiss and Tom's to help them with their digital strategy, how product drops put pressure on an e-commerce platform and what to do, how born on the web brands are going omnichannel, how Shopify Plus is tackling enterprise prime time, how to outsource your web and creative, and what the latest trend in e-commerce is doing to change how we cross-sell and upsell products. 

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