In the second part of this Feature,
Aaron Spivak, Co-Founder
of
Hush Blankets, tells us how the pandemic
affected the brand.
Essentially, stress skyrocketed during the shutdown and lots of
people purchased the Hush Blanket to help them. Why? In effect, it
was the countless hours they put in obsessing about the product's
science and effectiveness.
They realized that this product was more than just another blanket.
It was going to change the way you sleep. It would unlock your full
potential in terms of your brain, energy, and more while helping
reduce stress and anxiety.
In part two, Aaron discusses:
- How their blanket unlocks your full potential;
- Why the science behind the product is so important;
- Why they are a problem-solution brand;
- Why he sends out 100+ text to customers per day;
- Why people feel bad that their friends don't have one;
- How the pandemic allowed entrepreneurs a way out of bad
businesses;
- And so much more that we can list here on entrepreneurship so
please listen if that's your cup of tea.