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The Story of a Brand

Jan 19, 2021

In today’s episode of Story of a Brand, we’re talking to Erik Christiansen, CEO & Co-Founder, about his Hero’s journey into starting and growing Justuno.


Starting off at a snowboarding company, Erik noticed the impact that building an online community would have in starting a brand. Although his first company didn’t make it, he took this knowledge to enter the next part of his journey. 


Along with his buddy, Travis Logan, the two started Justuno which is a conversion optimization platform. As Erik mentions, Justuno was created to perfect the last mile and help “get that customer across the finish line.”


With Justuno, companies could use their software to stay creative with their marketing strategy and keep their customers engaged. Listen in as Erik gives us the inside scoop. 


In part 1, Erik discusses The Hundred-Foot overview of JustUno; Working on the last mile - Getting your customer over the finish line; Erik’s Hero’s Journey to creating JustUno; Creating an online community; Depending on your support system; Engaging with your customers during their shopping experience; and much more.


Join Ramon Vela and Erik as they discuss Justuno on The Story of a Brand.


For more on Justuno, visit:






ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.


If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.


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Go to for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.




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