Jan 19, 2021
Starting off at a snowboarding company, Erik noticed the impact that building an online community would have in starting a brand. Although his first company didn’t make it, he took this knowledge to enter the next part of his journey.
Along with his buddy, Travis Logan, the two started Justuno which is a conversion optimization platform. As Erik mentions, Justuno was created to perfect the last mile and help “get that customer across the finish line.”
With Justuno, companies could use their software to stay creative with their marketing strategy and keep their customers engaged. Listen in as Erik gives us the inside scoop.
In part 1, Erik discusses The Hundred-Foot overview of JustUno; Working on the last mile - Getting your customer over the finish line; Erik’s Hero’s Journey to creating JustUno; Creating an online community; Depending on your support system; Engaging with your customers during their shopping experience; and much more.
For more on Justuno, visit: https://www.justuno.com/
OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.
ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.
I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.
Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.
This episode is brought to you by TryNow.
Do your shoppers love your products once they've had a chance to try them? Is it hard for you to convey the quality of your product digitally?
Well, there is a secret strategy that many of the fastest-growing Shopify brands use to get their products in more shoppers' homes.
They use TryNow to automate a Try At Home program.
With TryNow, 1) shoppers can check out with a zero dollar cart, 2) get items shipped right to their home, and 3) only pay for what they keep.
DTC brands like Hammit, Myles Apparel, Solid + Striped, Tamara Mellon, Universal Standard, and Girlfriend Collective... use TryNow to increase conversion rates and average order values.
If you want to say to your shoppers, don't trust us, trust our products then go to https://www.trynow.io/ to learn if a TryNow program is right for you.