Apr 17, 2025
In this episode, I sit down with Jason Bronstad, CEO of Malk Organics, and talk about the journey of not just leading a clean-label brand but rebuilding it from the inside out.
Jason shares how a deeply personal career pivot led him to a mission-driven company that’s transforming the plant-based milk category, one clean ingredient at a time.
We get into the weeds from SKU rationalization and shelf life
extension to the emotional lessons of transparent leadership and
brand stewardship. What happens when your consumers call you out on
social media? You listen, and you learn, and Jason shares exactly
how his team responded and evolved.
🥛 Key Moments in This Episode:
* The "kerfluffle of '21" and what it taught the team about
transparency
* Why fewer ingredients = harder formulations (and how they solved for it)
* How shelf life innovation unlocked national growth opportunities
* What Jason learned from running a company and raising kids at the
same time
* How leading with humility and gratitude transformed company
culture
Join me, Ramon
Vela, as we listen to this thoughtful and eye-opening episode
that goes beyond CPG and into the heart of leadership, brand
building, and consumer trust. Whether you’re a founder, a parent,
or a plant-based milk fan—this one’s for you.
For more on Malk Organics, visit: https://malkorganics.com/
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