Mar 21, 2024
This episode is brought to you by Compass Rose and SARAL - The Influencer OS for Brands
In this episode, Ramon Vela interviews Ayeshah Abuelhiga,
Founder & CEO of Mason Dixie Foods.
Mason Dixie was created to provide fresh, fast, and affordable
Southern comfort food to the masses.
Their original solution was perfecting the biscuit – making them
with hormone-free dairy, real butter, and no preservatives. Through
grassroots support, smart growth and investment, and growing
demand, you can now find them nationwide.
Below are the key takeaways from our conversation:
* Ayeshah shares the genesis of Mason Dixie Foods and how a
successful Kickstarter campaign for biscuits tapped into people's
emotional connection with food and created a groundswell of
demand.
* The role of a mentor in Ayeshah’s journey, who saw her potential
and helped to pave the way for her success.
* Ayeshah opens up about the challenges of her upbringing and how
they shaped her drive and approach to business.
* Learn how Ayeshah leveraged community support and social media to
amplify her business’s reach and create a loyal customer base.
* Ayeshah discusses the challenges of resource scarcity, the
importance of being flexible, and the perseverance required to
scale a business and secure partnerships with major retailers.
* She highlights how Mason Dixie Foods isn’t just a business but a
positive force in the community, creating partnerships that extend
its reach and ethos.
* How Ayeshah’s approach goes beyond selling food; it’s about
crafting an experience that resonates with the soul.
Join Ramon
Vela for this inspiring conversation with Ayeshah Abuelhiga,
where we learn that the right mix of passion, resilience, and
community support can lead to delicious success.
Don’t forget to check out Mason Dixie Foods and experience the
comfort of their clean-label food firsthand!
For more on Mason Dixie Foods, visit: https://masondixiefoods.com/
Remember to follow The
Story of a Brand Show for more conversations with industry
leaders and to stay updated on the latest consumer products,
brands, trends, retail, and beyond!
*
Today’s Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/
The Story of a Brand and Compass Rose is offering “no-cost” CPG
advice exclusively for the Founders and CEOs featured on The Story
of a Brand Show and listeners. The calendar is limited, so book
your one-on-one call (a $500 Value) with the Compass Rose team
today. Visit using our unique link.
SARAL - The Influencer OS for Brands:
http://storybrandoffer.com/
Claim an "exclusive onboarding" offer for the listeners of The
Story of a Brand Show. The Saral Team will work directly with you
and offer weekly check-ins and 1:1 consulting until you succeed.
Visit using our unique link.