Preview Mode Links will not work in preview mode

The Story of a Brand

Jun 29, 2021

**This episode is brought to you by MuteSix and CartText**


“We are striving to bring humanity back into the conversation at a younger age,” says Nadine Fonseca, Co-founder, and CEO of Mighty Kind, an anti-bias education company.

The brand aims to bring a better understanding of anti-bias learning to kids of elementary ages. Nadine grew up in the San Francisco Bay Area with a lot of diversity. She wanted her children to experience the same. This feeling towards her kids pushed Nadine to get started with the brand.

She says surrounding herself with people who understand and love the mission is essential.

In part 1, she talks about:

* How she’s grateful for her daughter
* Overview of the brand
* Why Bias is a naturally occurring thing that may never go away
* Dealing with Imposter syndrome
* Her life before Mighty Kind
* What pushed her to get started
* The Challenges
* The different types of content they produce

Join Ramon Vela and Nadine Fonseca as they break down the inside story on The Story of a Brand.

For more on Mighty Kind, visit:



MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit:


This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit