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The Story of a Brand


Jul 19, 2021

**This episode is brought to you by MuteSix and Omnisend**

 

“Dealing with food is always a labor of love,” says Daniel Nicholson, CEO and honorary Founder of NadaMoo, a dairy-free plant-based frozen dessert brand.

Daniel graduated from the University of Texas in 2007 with a degree in mechanical engineering and went to work for a major energy utility in Spain after graduating. However, it was when he returned from Spain that he uncovered something that would soon be his all-encompassing passion.

It happened when he met the founder of NadaMoo, who was raising capital at that time. Daniel was so taken with the product and the founder that he introduced his family to the founder and they became investors in the company.

In part 1 of this Feature, Daniel talks about:

* Gratefulness
* Overview of the brand
* His education and early career
* How he discovered and joined NadaMoo
* The Little product with significant impact
* Advice for others like him

Join Ramon Vela and Daniel Nicholson as they break down the inside story on The Story of a Brand.

For more on NadaMoo, visit: https://nadamoo.com/

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MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

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