Apr 23, 2026
Ramon Vela sits down with Arin Schultz, Chief Growth Officer at Naturepedic, to dig into one of the most quietly compelling brand stories in the sleep and wellness space.
Naturepedic
isn't just another wellness brand riding the organic wave — it's a
company built from genuine conviction, founded by engineers who
refused to compromise long before "clean" was cool. From a river
that caught on fire in 1969 to one of the most trusted names in
organic sleep, this is a brand story worth knowing.
* Origin story rooted in purpose. Naturepedic was born
in 2003 when co-founder Barry — an environmental engineer — went to
buy a crib mattress for his grandchild, read the label, and came
home empty-handed. His refusal to expose a newborn to toxic
chemicals sparked a pioneering organic mattress company, still
handcrafted today by an 80% Amish workforce.
* Transparency as the ultimate competitive
advantage. In a market full of greenwashing, Naturepedic's
open-door factory policy says it all — editors, influencers, and
consumers are welcome to see exactly how every product is made. No
hidden chemicals, no shortcuts, no exceptions.
* Influencer marketing that tripled revenue.
Leaning into authentic creator partnerships helped Naturepedic find
a human voice for a brand long written from an "engineer's gaze" —
and fueled triple the revenue growth over the last six years.
* What's actually in your baby's mattress. From
phthalate-laden vinyl waterproofing to breathable designs that can
breed black mold in nine days, Arin breaks down what most parents
never think to ask — and why it matters more than almost any other
purchase you'll make for your child.
* The EOS mattress: built to never end up in a
landfill. With 20 million mattresses dumped every year,
Naturepedic's unzippable EOS line lets owners swap comfort layers
instead of replacing the whole mattress — cutting returns, reducing
waste, and letting couples with different sleep needs finally stop
arguing.
Join me, Ramon
Vela, in listening to this episode for an honest conversation
about what it really takes to build a brand with no-compromise
integrity over two decades.
Whether you're a new parent, a founder, or just long overdue for a
better night's sleep — this one is worth your time.
Visit naturepedic.com
and check out their Earth Day sale for 20% off
site-wide.
For more info on Naturepedic visit, https://www.naturepedic.com/
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