Jul 24, 2019
In today's episode, Gary Penn, Global Vice
President of Digital & e-Commerce for Nixon, join's us for a
lively conversation about all things e-commerce & digital as well
as giving us some insight on Nixon's products, partnerships,
Collabs, and digital direction.
In Part 1 of this feature, Gary is going to share their collab with
Metallica, their influencer strategy and why they prefer real
authentic fans, how their brand message is not based on
demographics, why they prefer that the message is driven by
customers and fans, Social & mobile commerce, dealing with Global
e-commerce and marketing across the globe, the benefits that Amazon
has brought to retail & e-commerce industry, and why Amazon reviews
and service features are scary and what premium brands can do about
it.
Listen while Ramon
Vela interviews Gary Penn in Part 1 of this 2 Part episode and
hear Gary share the inside story of a brand.
For more on Nixon, Inc. visit: https://www.nixon.com/us/en