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The Story of a Brand

Jul 24, 2019

In today's episode, Gary Penn, Global Vice President of Digital & e-Commerce for Nixon, join's us for a lively conversation about all things e-commerce & digital as well as giving us some insight on Nixon's products, partnerships, Collabs, and digital direction. 

In Part 1 of this feature, Gary is going to share their collab with Metallica, their influencer strategy and why they prefer real authentic fans, how their brand message is not based on demographics, why they prefer that the message is driven by customers and fans, Social & mobile commerce, dealing with Global e-commerce and marketing across the globe, the benefits that Amazon has brought to retail & e-commerce industry, and why Amazon reviews and service features are scary and what premium brands can do about it. 

Listen while Ramon Vela interviews Gary Penn in Part 1 of this 2 Part episode and hear Gary share the inside story of a brand. 

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