Jan 21, 2022
**This episode is brought to you by CommerceFocused Media and Yotpo**
“Beautiful nails for everyone” that's the mission for Olive & June. In part 1, we have Sarah Gibson Tuttle, Founder and CEO of Olive & June, a beauty brand, revolutionizing the At-Home Manicure.
Olive & June started as a nail salon in Los Angeles. Sarah wanted to bring salon-quality manicures at home, so she came up with The Mani System. Her brand essentially has democratized the nail salon experience.
She calls manicure - a zen experience because, according to her, a manicure sparks joy in people. Sarah believes making people feel good is her love language. That's why her brand has a great relationship with consumers and other brands.
In the first part, she talked about:
* Gratefulness towards her brand director
* Overview of the brand
* The Mani System
* Manicure, a zen experience
* Partnering with the right retailers
* Being an inclusive brand
* Relationship with other brands
* Message for customers
Join Ramon Vela and Sarah Gibson Tuttle as they break down the inside story on The Story of a Brand.
For more on Olive & June, Visit: https://oliveandjune.com/
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As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
Want to know more? Visit https://yotpo.com/storyofabrand
And turn your one-time shoppers into lifelong brand lovers.