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The Story of a Brand

Mar 27, 2021

**This episode is brought to you by ATTN Agency, Forum Brands, and Daasity**


In the second part of this Feature, we learn about the marketing activities that Read The Ingredients Co-Founders Micheal and Bobbi Giudicelli had to do, such as in-store demos and advertising.

These demos gave them valuable feedback that helped them move the brand forward. For instance, they made chocolate favored (sugar-free) loaves that exactly matched the average American breakfast calorie.

Read The Ingredients are a certified gluten-free brand that primarily focuses on authentic and unique products that keep individuals healthy. Knowing the ingredients of what you are going to eat is indeed a value that their customers value.

In Part 2, we discuss The main objective behind the name Read The ingredients; The idea behind founding the brand; The manufacturing process behind the loaf; Customer satisfaction; The teamwork between Bobbi and Michael; and so much more.

Join Ramon Vela, Bobbi, and Michael as they breakdown the inside story on The Story of a Brand.

For more on Read The Ingredients, visit:



ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

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This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at to schedule a 30-minute call.


This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

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