Preview Mode Links will not work in preview mode

The Story of a Brand

Feb 13, 2019

How do you evolve your brand? How do you expand into other markets? Steve Nanino, CEO of Kid Dangerous and team, gives us an MBA level discussion on growing a graphic premium tees business. He shares how they evolved the business into women and kids apparel as well as evolving as business executives. He shares the good and bad of tradeshows and why they might not be worth it. He also shares invaluable experience on the Direct-to-Consumer (D2C) vs. Retail debate and why some "pure" D2C brands may be missing out on support, customer feedback, and additional revenues by not doing retail.
In this episode, see how Steve and his team, grew a premium graphic Tees business. How it started, how it evolved with the market, and how Kid Dangerous is giving back to the community through homelessness initiatives., You'll also hear advice for young apparel entrepreneurs and dealing with the ups and downs of running your own business. He also shares how  
Listen to Part 2 of this episode and hear Steven Nanino, CEO of Kid Dangerous share the inside story of the building a brand. 
I write about all of our podcast! Check out the full post and learn what we learned at
Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.