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The Story of a Brand

Feb 21, 2021

**This episode is brought to you by ATTN Agency and Forum Brands**


In the second part of this feature, Kailey Donewald, founder and CEO of Sacred Serve, talks about sustainability across her business. Shipping a frozen product sustainably comes with a world of problems. However, Kailey never lets her business destroy her personal ideals.

She reflects on the scarcity of non-meat products on the market in the early 2000s. As the market adapts and becomes more inclusive, brands like Sacred Serve can flourish. Kailey believes that innovation is an important part of connecting people with dietary restrictions with products that they can eat and enjoy.

Her next phase involves including her customers and getting feedback. She believes that businesses should have a two-way conversation with people and see what they can change about their products.

In part 2, we learn about the evolution of the market, how sustainability works in a business, and the next steps for Sacred Serve.

Join Ramon Vela and Kailey as they breakdown the inside story on The Story of a Brand.

For more on Sacred Serve, visit:



ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

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This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at to schedule a 30-minute call.