Aug 6, 2022
This episode is brought to you by Yotpo.
“We don't want to first and foremost say we're plant-based. We want to say we taste good and there's no sacrifice between us and say an animal protein chicken nugget”, says Dave Zilko, Co-founder of Skinny Butcher, a Plant-based poultry brand that offers breakthrough Soy-Free and Palm Oil Free Plant-Based Proteins that win on branding and taste profile.
The story of Skinny Butcher starts decades ago with Garden Fresh Gourmet, a brand Dave and his previous co-founder took from zero to 100 million and eventually sold to Campbell Soups for nearly a quarter of a billion dollars.
In today’s episode, Dave breaks down the product & flavor philosophy, the sustainability focus, the marketing and branding strategy, and the innovative tactics he uses to launch and distribute the Skinny Butcher to consumers everywhere. Dave also shares many of the entrepreneurial practices, strategies, and concepts, found in his book, “Irrational Persistence,” which made his first company a huge success.
In this feature, we discuss:
* How to find a great product and market
* What makes a great food and beverage brand
* Why does he think you should sell your company, not the
product
* Whether you should manufacturer your own product or outsource
* Advice to other Entrepreneurs
* Why founders should not fear the recession
* Why the Skinny Butcher competes on branding and Flavor
profile
* Why he's offering Skinny Butcher in both retail and virtual
kitchens
Join Ramon Vela and Dave Zilko as they break down the inside story on The Story of a Brand.
For more on Skinny Butcher, visit: https://skinnybutcher.com/
Interesting in his book, “Irrational Persistence: Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business,” you can find it here: https://www.amazon.com/dp/B01CXT4JMU/ref=cm_sw_em_r_mt_dp_1RH79VDXQKSRZPVDR89S
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
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This episode is brought to you by Yotpo.
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