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The Story of a Brand

Jul 29, 2022

This episode is also brought to you by Sendlane.


Using Social Chat is easy - it's a one-click install on a Shopify store or embedding a widget to get started, says Social Chat Founder Frost Li.


"Usually, the customers can start using it within the same week once they already have the content prepared," Frost says.


Making the content itself is usually something the brand tackles, but the nice thing about live shopping events is that the content creates itself, she says. And this type of content usually has a much higher conversion rate.


Brand identity is critical for consistent sales engagement, Frost says.


Frost says that one recent client had a 66 percent higher purchase rate when using Social Chat. Live shopping sessions and widgets also lead to a higher average order value. One client reports order values were up 260 percent after a live shopping session.


"We just give users the relevant content they like, and they purchase - way more, and they come back way more," Frost says.


Future plans include concierge features and sales representatives that can take one-on-one appointments.


In Part 2, Frost talks about:


* How the onboarding process works.
* The beauty of using live shopping events as content.
* The importance of brand identity.
* Results recent clients are reporting.
* How machine learning works.
* Future services that are in the works.
* Other available integrations.


Join Ramon Vela and Frost Li as they break down the inside story on The Story of a Brand.


For more on Social Chat, visit: 


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