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The Story of a Brand

Dec 5, 2018

I think the story of Sugarfina is really a love story. Not just between Rosie O’Neill and Josh Resnick, Co-CEOs and Co-Founders, but between Sugarfina and it’s customers.

It started with two people who either by fate or coincidence went on a date and watched the original Willy Wonka and the Chocolate Factory. And the rest, as they say, is history. However, that would be premature, the story continues and you can hear it right here on the Story Behind the Brand.

NOTE TO LISTENER: This episode is a unique blend of pragmatic-real-world entrepreneurial advice and philosophy about the purpose and meaning of life and it has so much info to offer you that we had to divide it into Part 1 & Part 2.

Make sure to listen to both and read the show notes for highlights on our website. Check out the full post and learn what we learned at

Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.

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