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The Story of a Brand

Jun 29, 2021

**This episode is brought to you by MuteSix and Rockerbox**


“Tequila is part of the social fabric of Mexico,” says Bertha Gonzalez Nieves, Co-Founder, and CEO of Tequila Casa Dragones, a small batch producer with a passion for crafting exceptional tequila.

Bertha grew up in a family of entrepreneurs in Mexico City. She started venturing at the young age of 13 years. At 20, she was chosen to participate in an ambassador program in Japan representing Mexico. Later, after some initial beverage industry experience, she decided that she wanted to focus on Tequila.

Her motivation to innovate and instill craftsmanship in Casa Dragones is rooted in her love for Mexico and her strong desire to expose the world to Mexican culture.

In part 1, she talks about:

* Gratefulness
* Overview of the brand
* How they started with a blend of white tequila
* Misconceptions around tequila
* Her journey before Casa Dragones
* Why Casa Dragones is different
* Women in the tequila industry

Join Ramon Vela and Bertha Gonzalez Nieves as they break down the inside story on The Story of a Brand.

For more on Tequila Casa Dragones, visit:


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