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The Story of a Brand

Jul 26, 2019

In Part 2 of this 2 part episode, Gary Penn, Global Vice President of Digital & e-Commerce for Nixon, continues the conversation about the present and future of e-commerce. 

Ramon Vela and Gary discuss: the high expectations of consumers and how Amazon ruined it for us, Layaway payment concept, like Klarna, and why they may be a game-changer in e-commerce, the Nixon goal of creating a great customer experience, trends in e-commerce including mobile, biometrics AR, VR, the 3 barriers for online vs. retail store, Consumer research, the Future of e-commerce, the Adobe/Magento strategy and will it work?, Gary on AI and creating the 360 view of the customer and what is necessary to make it work. 

Listen while Ramon Vela interviews Gary Penn and hear Gary share the inside story of a brand. 

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