Preview Mode Links will not work in preview mode

The Story of a Brand

Oct 29, 2020

In the first part of this Feature, Colby and McKenzie Bauer, co-Founders of Thread Wallets,  the innovative wallets that are low-profile, efficient, and look great. They are aiming to drive the market away from bulky and unflattering wallet alternatives. It all started with a lost wallet in Hawaii. They shopped for a replacement wallet but couldn’t find anything that was minimalist and expressed who they were. In the meantime, they were using a rubber band as a make-shift wallet. That’s when it hit them. The idea of ThreadWallets’s flagship product and the idea behind the brand was born. They decided that they would work on this project for 6 months and see what happens. They highlight the importance of their relationship as the company grew, and how impactful their marriage was on the brand.

In Part One, we hear Colby & McKenzie Bauer speak about the initial idea, how their relationship grew along with the brand, and how their personal beliefs and values are sewn into the fabric of their company.
Join us while Ramon Vela interviews Colby & McKenzie in Part 1 of this episode and listen to them share the inside story.

For more on Thread Wallets, visit:

Visit our advertisers:
Retention Science -