Apr 18, 2024
This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands.
In this inspiring episode, Ramon Vela dives into
the fascinating world of entrepreneurship with a unique twist –
mushrooms.
His guests, Co-Founders Stephanie
Moyal and Jake Mellman, are
the innovative minds behind Troop, a company reshaping how we view
and consume mushrooms.
Their story is not just about mushrooms; it’s a tale of resilience,
innovation, and the power of a robust support system.
Main Themes:
* The Birth of Troop During Challenging Times: Discover how
Stephanie and Jake embarked on their entrepreneurial journey amidst
the COVID-19 lockdown, transforming their mushroom passion into a
thriving business.
* Gratitude and Support: The founders emphasize the crucial roles
of gratitude, family support, and self-belief in navigating the ups
and downs of starting a new venture. They share anecdotes
highlighting how these elements were instrumental in their
success.
* Demystifying Mushrooms: Stephanie and Jake discuss their mission
to make mushrooms more appealing and accessible through innovative
products like gummies. They delve into the challenges and rewards
of educating the public about mushrooms' health benefits and
potential, aiming to destigmatize this versatile ingredient.
* Sustainability and Quality: Learn about Troop’s commitment to
sustainability, from choosing eco-friendly packaging to sourcing
premium mushrooms. The founders detail the meticulous research and
development process that goes into creating their unique mushroom
gummies, including custom molds that embody the essence of their
brand.
* Education and Networking: The importance of continuous learning,
networking, and strategic planning for budding entrepreneurs.
Stephanie and Jake share valuable insights into how they navigated
the complexities of product development and market introduction
with no prior experience in the mushroom industry.
* Health Benefits and Applications: The conversation also covers
mushrooms' potential health benefits, from digestive support to
mental health and immune system enhancement. The founders discuss
their approach to product development, focusing on vegan-friendly,
potent extracts made through a triple extraction method.
* Looking Forward: As Troop grows, Stephanie and Jake reflect on
their journey and plans. They highlight the importance of quality,
consumer education, and expanding their product line to include
offerings with immune-boosting and stress-reducing properties.
Closing Thoughts:
Stephanie and Jake’s journey with Troop is a testament to the power
of innovation, dedication, and the impact of reimagining
traditional ingredients for modern consumers. This episode is a
must-listen for anyone interested in entrepreneurship, health, and
wellness or looking for inspiration.
Remember to check out Troop’s mushroom gummies and other products
by visiting Trytroop.com and learning more about how they’re
changing the health and wellness industry game.
For more on Troop, visit: https://trytroop.com/
For our listeners, a 20% discount for Troop, use promo code:
Ramon20
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Today’s Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/
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Founders and CEOs featured on The Story of a Brand Show and
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