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The Story of a Brand

Aug 22, 2023

This episode is brought to you by & Nimble.

In today’s episode, we interview Co-CEO’s Denielle (Verdi) Finkelstein and Thyme Sullivan of UNICORN A TOP Product. UNICORN is the enchanting period product company revolutionizing the industry with their magical, innovative solutions. 

Their one-of-a-kind dispensers, designed for every stall in businesses, offer unparalleled dignity and convenience. Their sleek, easy-to-install acrylic dispensers showcase their delightful unicorn mascot cartridges, elevating the experience.



* Building a brand in the traditional way

* Taking a good hard look at the numbers and where it was leading them

* Having tough conversations with their investors

* Deciding to pivot from Direct-to-Consumer (D2C) to Business-to-Business (B2B)

* Beta testing their new vision with JP Morgan Chase - Story with Jamie Dimon

* Planning the re-brand, pausing social media, and filming a LinkedIn series documentary

* Why the re-brand and new focus is all about scaling their original mission of supporting women and 
ending period poverty

* Why the “Fun Factor” is so important to them?

* What these founders are grateful for

* Where to buy - using Amazon for individual purchases

* Raising a third round of funding

* And so much more… 

Join Ramon Vela, Denielle (Verdi) Finkelstein and Thyme Sullivan as we break down the inside story of UNICORN on The Story of a Brand.

For more on UNICORN, visit:

Original Interview with TOPs - The Organic Project

TOP - Period Products for Girls, Moms, and Mother Earth - Part 1

TOP - New Standard in Feminine Hygiene Care - Part 2

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