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The Story of a Brand

Sep 29, 2020

In the first part of this Feature, Mike Cangi, Co-Founder & Brand Director at United By Blue, introduces us to his sustainable clothing brand, United By Blue. As Mike explains the “Blue” in the company name is more than just a color. It represents the ocean and their collective passion to save our environment, specifically the oceans that are being tarnished by single-use plastics. United By Blue sees this damage and is determined to fix it by creating sustainable, fashionable apparel. Not only is their clothing eco-friendly, but with every purchase made they promise that they will remove one pound of trash from oceans and waterways. As Mike is proud to announce that through this promise they have been able to remove “about three million pounds of trash.” Buying from United By Blue isn’t only a fashion statement, it’s a chance to join a movement. 
In part one, Mike discusses: United By Blue and what they do; Discussing their love for the environment; Building a company that has an impact; The Origins of United By Blue; Blending company action with every transaction; Greenwashing, what it is, and why it could be harmful; And so much more. 
Join us while Ramon Vela interviews Mike in Part 1 of this episode and listen to him share the inside story of a brand.

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