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The Story of a Brand

Oct 19, 2023

This episode is brought to you by Vdriven, Tidio, and SARAL.

Today, we interview Luke Abbott, Founder and CEO of Vdriven. Vdriven is a CPG agency dedicated to helping forward-thinking leaders in the natural food space realize their potential and accelerate their growth.

Their mission is to democratize the natural industry by coming alongside you, providing guidance and support as you navigate the complex retail landscape.


* His Gratitude Story

* Story: why encouragement is the biggest gift you can give

* Why it’s hard to see clearly when you’re stressed and anxious

* Advice Luke would give to someone struggling

* Welcome fear and then let it pass and why fear is not the enemy

* Advice: understanding your financials is crucial

* How he bought a 30 million dollar company using the law of attraction

* Lesson: commit to something and be true to your values

* Lesson: using mentorship and coaching to help you scale your brand

* Why you should hire people who are smarter than you are

* Challenges in the market and solutions

* Priority: focus on financials, cash position, and COGS

* Solution: focus on where you spend money and be open to doing things differently

* Is now a good time to start a CPG brand?

* The Emerging Brand as Hypothesis strategy

* How Vdriven helps brand, their free masterclasses, and ideal client

* Parting words: don’t be afraid to ask for help

* And so much more… 

Join Ramon Vela and Luke Abbott as we break down the inside story of Vdriven on The Story of a Brand.

For more on Vdriven, visit:

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Today’s Sponsors:

VDriven - A Partner to CPG brands:

Are unauthorized distributor deductions hurting your bottom line and cash flow? Over the last three years, Vdriven recovered over $1 million in erroneous deductions from distributors. Vdriven supports brands with an array of services to accelerate sustainable growth, including deduction management. Use the link above to learn more and schedule a call.

Tidio - Customer Success Tool for Shopify Brands:

My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my special link.


SARAL - Your Influencer Assistant Tool for Brands:

Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my special link.