Dec 5, 2024
In today’s episode of The Story of a Brand Show! Today, I interviewed Tom Reilly, the passionate and innovative Co-founder, President, and partner behind VMI Sports Nutrition.
Tom’s journey is a masterclass in grit, creativity, and staying
true to his mission of delivering high-quality, performance-driven
supplements. From humble beginnings to becoming a trusted name in
the sports nutrition space, Tom shares how he’s navigating
challenges while staying deeply connected to his community and
customers.
Here are some highlights from our conversation:
* Building a Brand with Purpose: How gratitude, persistence, and a
clear vision fueled Tom’s entrepreneurial journey.
* Solving Real Problems: The story behind ProtoLyte, a protein
product that addresses digestion and hydration needs.
* Lessons in Resilience: Overcoming financial struggles, personal
sacrifices, and staying committed to product quality.
* Finding Your Niche: The importance of starting with a focused
audience and growing organically from there.
* Innovation That Matters: Redefining customer-centric innovation
with functional, effective, and value-driven products.
Join me, Ramon
Vela, in listening to this inspiring episode as Tom shares his
hard-earned lessons, the philosophy behind VMI Sports Nutrition,
and his unwavering commitment to improving his customers' lives.
🎧
For more on VMI Sports Nutrition, visit: https://www.vmisports.com/
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Today’s Sponsors:
Compass Rose
Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
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Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like
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