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The Story of a Brand Show

Oct 1, 2026

What happens to a founder's identity when the business ends, the title changes, or the exit doesn't bring expected fulfillment?


In this episode, host Ramon Vela sits down with Julie Harrelson, CEO of Harrelson Global, strategist, speaker, and former venture capitalist. Drawing from her background as a founder,...


Sep 30, 2026

Most consumer brands focus on removing friction, but Bite has built its business around embracing it. 


Instead of squeezing toothpaste from a tube, you chew it. Instead of treating the packaging as disposable, you refill it. Bite's approach challenges customers to shift their long-held habits and learn to integrate...


Sep 2, 2026

What if the fastest way to grow was walking away from $15 million in sales? 


In this episode of The Story of a Brand Show, host Rose Hamilton sits down with Jason Burke, Founder and CEO of New Primal. Jason shares his incredible evolution from Googling "how to make beef jerky" without any food manufacturing background...


Aug 19, 2026

What happens when a founder decides to pull a product off 400 store shelves not because it failed, but because scaling the wrong economics is a fast track to killing a company.


In this masterclass on CPG entrepreneurship, Omar Atia, Co-Founder & CEO of ZeroCarb LYFE, joins host Rose Hamilton, CEO of Compass...


Aug 6, 2026

Growth conceals a weak business, but choice proves whether your brand has earned real trust.


In a $20 billion supplement industry flooded with endless trends and questionable promises, earning true consumer belief requires much more than slick marketing—it takes radical discipline.


In this episode, Rose Hamilton,...