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The Story of a Brand Show

Jul 31, 2025

I had the pleasure of sitting down with James Reynolds, Co-CEO and Co-founder of Coco5, and what a conversation it was. 


From the South Side of Chicago to Wall Street to the beverage aisle, James’s journey is packed with powerful lessons on grit, reinvention, and staying true to your purpose. He opened up about...


Jul 30, 2025

In this episode of The Story of a Brand, I sit down with Gary Redmond, co-founder of BusterBox, a subscription box that delivers joy straight to your dog’s doorstep. 


What started as three friends looking to create something fun and meaningful quickly became one of the fastest-growing dog subscription brands in...


Jul 29, 2025

On this episode of The Story of a Brand, I sat down with Jeff Boyd, founder of MTE, a wellness brand that’s redefining how we think about energy, recovery, and mood. 


What started as a personal quest to feel better and support the people closest to him turned into a full-spectrum product created with intention,...


Jul 25, 2025

What does it mean to steward a family legacy while completely rethinking how food is raised? 


In this episode, I sat down with Heidi Diestel of Diestel Family Ranch, a fourth-generation turkey farmer who's not afraid to ask hard questions about the food system and make bold changes. Heidi brings a rare mix of...


Jul 23, 2025

When I think of a product worth buying and a brand worth supporting, Avocado Mattress is at the top of my list.

 

In this episode, I sat down with Vy Nguyen, Co-CEO of Avocado Mattress, to discuss what it truly takes to build a mission-driven, vertically integrated company in a category dominated by commodity...