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The Story of a Brand

Mar 22, 2024

This episode is brought to you by Compass Rose  and SARAL  - The Influencer OS for Brands

In this episode, Ramon Vela interviews Brad Charron, CEO of ALOHA

ALOHA is an employee-owned and operated company committed to making the healthiest, best-tasting plant-based protein products on the planet. 

ALOHA’s product portfolio includes protein bars, drinks, and powders that taste as good as they are for you, proving that you don’t have to sacrifice taste for nutrition. 

USDA Organic, Non-GMO Project Verified, Soy-Free, Dairy-Free, Stevia & Sugar Alcohol-Free; all ALOHA products are sustainably sourced and thoughtfully packaged with deep respect for people and the environment.

Below are the key takeaways from our conversation:

* Brad shares his journey to joining ALOHA and the importance of gratitude in his leadership style. 

* Discover how Brad turned struggling companies into success stories by concentrating on their core competencies.

* Learn how Hawaiian culture inspires Brad’s business ethos, focusing on humility and community involvement.

* Get inspired by ALOHA’s dedication to giving back and Brad’s personal commitment to nonprofit work.

* Brad discusses ALOHA’s efforts to ensure its business is sustainable and accountable, with an array of certifications, such as B Corp, USDA Organic, Non-GMO Project Verified, Soy-Free, Dairy-Free, Stevia & Sugar Alcohol-Free, backing its claims.

* Hear about how ALOHA aligns its products with consumer needs, emphasizing the importance of organic, made-in-the-USA, and climate-neutral products, all while delivering nutritional value.

* Explore ALOHA’s straightforward strategy to convey the true value of their health and wellness products to consumers.

Join Ramon Vela for this inspiring conversation where we dive deep with Brad Sharon, the CEO of Aloha, a brand that’s not just making waves with its health-focused products but also setting a benchmark for sustainability and corporate responsibility. 

Don’t forget to visit to explore their range of healthy, sustainable products and learn more about their commitment to positive change.

For more on ALOHA, visit:

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Today’s Sponsors:

Compass Rose - Advisor for CPG Brands:

The Story of a Brand and Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.


SARAL  - The Influencer OS for Brands:

Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link.