Oct 30, 2022
This episode is brought to you by Sendlane.
Alexej says, “most margins are compressing because supply chain costs are going up, raw material prices are going up, and other factors are going up because of inflation in other areas. What you see is that a lot of the bigger brands are struggling. So when we look at brands, we look at smaller brands. Why? On top of all the issues you have for bigger brands, you don't actually have a big universe of buyers for smaller brands. So we are one of the few buyers out there.”
Today we interview Alexej
Pikovsky, Co-founder & CEO of Alphawell
Brands. Alphawell Brands is a global acquisition and incubation
platform with a health & wellness focus.
We discuss:
* His gratefulness for his parents, who left Ukraine for a better
life
* Discussion and explanation of acquisitions, multiples and how
they view them
* How brands are to dependent on paid media for growth
* Their operating framework
* Description of their brands including 96North & Alpha Green
* Advice for brand founders, including why many brands are dead and
just don’t know it yet
* Why they start with positioning
* Why they have a 100 step process when they acquire a company
* What areas of health & wellness are they interested in
* How to prepare for an exit
* Their criteria for acquisition
* Why selling a brand takes time
* Last words: Look at this as a marathon and adopt a long-term
mindset
Join Ramon
Vela and Alexej Pikovsky, as we break down the inside story of
Alphawell Brands on The
Story of a Brand.
For more on Alphawell Brands, visit: https://alphawellbrands.com/
Subscribe and listen to the podcast on all major apps. Simply
search for “The Story of a Brand” on your favorite podcast
player.
*
This episode is brought to you by Sendlane.
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