Jan 13, 2024
This episode is brought to you by Tidio and SARAL.
Today, host Rose Hamilton,
Founder and Principal Advisor of Compass Rose Ventures
interviews Alvie
Faulkenbery IV, Founder and El Presidente of Alvies.
They are on a mission to make boots and flip-flops your footwear of choice. They believe with a good pair of each, you can go almost anywhere and do almost anything.
In this episode, we dive deeply into lessons learned from building
the brand from start-up to scale… in the competitive footwear
category.
We’ll discover how the customer experience has been vital to
growing Alvies as a mission-based brand – both online and
experiential.
Highlights:
* Driven by customer experience, Alvies places a great emphasis on
capturing customer information and carefully managing channels of
distribution, which was learned very early in the business
* Alvie shares how he’s kept just the right balance of people,
processes, and systems to allow the mission and quality to scale as
the company grows
* The secret of marketing success lies in building partnerships
with artists and collaborations that introduce the Alvies name to
new customers. He emphasizes the importance of building
relationships and word of mouth to grow the business.
* Alvie reveals the latest expansion for the brand through Boot
Parties, taking the airstream concept on the road to bring boots to
people for special events like bachelor parties, birthday parties,
and more
* Highlighting the importance of leveraging other categories like
hospitality to find innovative ways to build the customer
experience
* How Alvie manages the balance between work and life as a busy
entrepreneur who is leading a business through growth
* Learn some key takeaways from 2023 that Alvie is excited to take
into 2024 and more!
Join Rose Hamilton and Alvie Faulkenbery IV as we break down the
inside story of Alvies on The Story of a Brand.
For more on Alvies, visit: https://www.alvies.com/
Subscribe and listen to the podcast on all major apps. Search for
“The Story of a Brand” on your favorite podcast player.
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Today’s Sponsors:
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