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The Story of a Brand

Jul 30, 2020

In the next part of this Feature Matthias Metternich, co-founder of Art of Sport gives the lowdown on what makes Art of Sport so innovative. He discusses why it’s so important that the quality of products stays high, while prices stay low. And why he feels so connected to the values of his brand. All this and more.

In the second part of this episode, Matthias discusses Why cost-effectiveness is so important to the brand, creating a healthy, high-quality product for the entire population, not just wealthy pockets; What makes the formulas so innovative, formula standards with integrity; How their products are being received publically; winning a new partnership with Target; How the brand has adapted during the pandemic; Why he feels so connected to the values of his brand; how he sees his brand as an athlete, striving for excellence and learning from mistakes, and more.

Join us while Ramon Vela interviews Matthias in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Art of Sport visit:

Malomo -
Klaviyo -
Retention Science -