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The Story of a Brand

Jul 29, 2020

In the first part of this Feature, Matthias Metternich, co-founder of Art of Sport talks enthusiastically about his men’s skincare line. Metternich’s impressive track record as a founder is only matched by the impressive list of athlete investors. His authentic passion for the brand comes from happy childhood memories with Nike. He openly discusses his admiration for the global brand. And he passionately explains why Art of Sport is for everyone. This is his story.

In the first part of this episode, Matthias talks about His history as an entrepreneur, and his how his love of coding and computers drove his professional career; Why he admires Nike for its marketing message and on a personal level as an athlete; How he came up with the idea for his product- not paying attention to ingredients in things like creams, lotions, etc; the realization that the use of the word “sport” was being used inauthentically, saw room for a “disrupter” in men’s skincare; Why he embraces the athlete as a muse but wants to serve the entire athletic community, regular people, young people just starting out; emotionally connecting with people, not just the elite athlete; His philosophical thoughts on the purpose of a brand- the emotional, cultural relevance, reaching out with grassroots interaction; The demand for high-level design and aesthetics, and how the brand lives up to the expectations; The wide array of athletes they’ve chosen to partner with; diversity in ethnicity, socio-economic background, personalities, sports, etc.

Join us while Ramon Vela interviews Matthias in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Art of Sport visit:

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Klaviyo -
Retention Science -