Preview Mode Links will not work in preview mode

The Story of a Brand

Aug 24, 2022

This episode is brought to you by Yotpo.


Chris Salgardo says, “So for me, it started with creating the right formulas, creating a packaging journey that would make it easy for him and picking the right partners, where he can find the product, his proximity is important. And then just making sure that these products are gonna deliver.”


In today’s interview, we talk to Chris Salgardo, Founder & CEO of ATWATER. ATWATER avoids harsh, abrasive treatments by making products that are clean, non-toxic formulas with powerful active ingredients that promote healthier skin day after day.


ATWATER also meets clean beauty standards in formulations, the skincare products are fragrance-free, and the brand is made in the USA from globally sourced materials.


In this episode, we discuss a wide range of topics. We discuss:

* His gratitude for a mentor that changed his life
* The Catalyst for starting ATWATER
* Why the concept of putting customers at the center and not products have served him well in his career
* Why brightening is at the foundation of ATWATER formulations
* Advice for entrepreneurs like why this is the hardest gig of his life, staying focused, and why there are no free lunches
* Product line overview
* How to use the products
* Future products and where to buy


Join Ramon Vela and Chris Salgardo as they break down the inside story on The Story of a Brand.


For more on ATWATER, visit: 


Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.




This episode is brought to you by Yotpo.


Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy.


Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands.


Take 8 minutes or less to add a recurring revenue channel to your business.


Download Yotpo Subscriptions from the Shopify App Store today